Eastern Alberta is a dynamic region, stretching across diverse landscapes and connecting communities from Fort McMurray to the U.S. border. The Eastern Route encompasses Highways 36, 4, and 881—key high-load corridors forming part of the Eastern Alberta Trade Corridor. This corridor serves as a vital link for cross-border trade, investment, and tourism, creating endless opportunities for businesses and communities. The route connects to Interstate 15 at the Coutts border crossing, extending south through the United States all the way to Mexico, forming a critical part of the CANAMEX Corridor.

The Veterans Memorial Highway Association acknowledges that this route runs through Treaty 6, Treaty 7, and Treaty 8 territories. We recognize the traditional lands of the Indigenous peoples and honor their history, culture, and ongoing contributions to the region.

The Veterans Memorial Highway Association is dedicated to fostering prosperity along this corridor. Our mission is to promote strategic investment, enhance infrastructure, and connect businesses with the resources they need to thrive. Our reach extends beyond Highways 36, 4, and 881, with members on key routes such as Highways 9, 12, 13, 14, 16, 29, and 570. These interconnected highways form a vital network that drives economic growth across Eastern Alberta.

Eastern Alberta is more than a route—it’s a thriving network of industries, communities, and workforce. The region is rich in natural resources, from robust natural gas and oil production to a flourishing agricultural sector that feeds Alberta and beyond. This foundation supports sustainable growth and creates opportunities for innovation and expansion.

Our commitment goes beyond infrastructure. We actively support businesses by providing resources to help them grow, attracting new investment, and connecting skilled talent with local opportunities. Backed by an impressive labor force, leading internet speeds, and high-quality living standards, Eastern Alberta offers businesses and residents alike a promising future.

Whether you’re a business looking to expand, an investor seeking opportunities, or a family wanting to settle in a thriving community, the Eastern Route is your pathway to growth. Join us in building a prosperous future for Eastern Alberta’s industries, communities, and residents.