Elevate to Succeed, Innovate to Lead
Elevate & Innovate: Driving Eastern Alberta Forward
Elevate to Succeed, Innovate to Lead—this is the foundation of progress along the Veterans Memorial Highway. Whether you’re a business, investor, or municipality, Elevate & Innovate provides the insights, resources, and connections to help you thrive. From fostering emerging industries to strengthening established sectors, we champion economic growth, technological advancement, and community-driven innovation.
Join us in shaping a future where ideas turn into action, industries flourish, and opportunities are limitless.
Together, we elevate success and lead with innovation.
Event One
Business Fundamentals for Success: From Idea to Action
Session Overview
This session will help aspiring entrepreneurs take their business idea and turn it into a structured plan. It will cover the essential steps, legal requirements, and key considerations for starting a business in Eastern Alberta.
Topics Covered
✅ Validating Your Idea
✅ Choosing a Business Structure
✅ Developing a Simple Business Plan
✅ Understanding Finances & Startup Costs
✅ Essential Registrations & Taxes
✅ Next Steps: Turning Plans into Action
Interactive Elements
✔️ Live Q&A Session – Participants can ask real-time questions.
✔️ One-Page Business Plan Exercise – Each participant will outline their business idea in a structured format.
✔️ Downloadable Checklist – A step-by-step guide to starting a business in Alberta.
Time & Format
📅 Duration: 1.5 - 2 hours
💻 Format: Live webinar with recorded replay available
📜 Certificate: Digital Certificate of Completion for attendees
Event Two
This session is designed for entrepreneurs looking to start or grow a tourism business in Eastern Alberta, with a focus on cultural tourism opportunities. Participants will learn how to create authentic and immersive experiences, access funding and grants, and build partnerships that highlight diverse cultural attractions, traditions, and storytelling.
Topics Covered
✅ Understanding Tourism Entrepreneurship
✅ Creating Unique & Authentic Cultural Experiences
✅ Building Strategic Partnerships
✅ Marketing & Digital Presence for Tourism Businesses
Interactive Elements
✔️ Small Group Discussions: Brainstorm and refine tourism business ideas with peer feedback
✔️ Live Q&A: Ask questions about launching and growing a tourism business
✔️ Downloadable Resources: A guide to tourism funding and business development
Time & Format
📅 Duration: 1.5 - 2 hours
💻 Format: Live webinar with recorded replay available
📜 Certificate: Digital Certificate of Completion for attendees
Event Three
Economic & Business Opportunities in Eastern Alberta: Unlocking Local Potential
Session Overview
This session is designed for entrepreneurs, investors, and business owners who want to explore profitable opportunities in Eastern Alberta’s growing industries. It will highlight key sectors, market gaps, and strategies for success in agri-food & value-added production, tourism, trades, renewable energy, transportation, retail, health & personal wellness, manufacturing, and more.
Topics Covered
✅ Understanding Eastern Alberta’s Economy
✅ Top Business & Investment Opportunities
✅ Economic Development Trends & Business Support
✅ Positioning Your Business for Growth
Interactive Elements
✔️ Brainstorming Session: Participants explore business ideas based on regional economic trends
✔️ Live Q&A: Ask questions about specific industries and opportunities
✔️ Downloadable Resource: Industry trends and funding opportunities guide
Time & Format
📅 Duration: 1.5 - 2 hours
💻 Format: Live webinar with recorded replay available
📜 Certificate: Digital Certificate of Completion for attendees
Event Four
Marketing & Branding in Rural Alberta: Reaching Local & Tourist Markets
Session Overview
This workshop is designed for rural business owners, tourism operators, and entrepreneurs who want to attract local customers and visitors through effective marketing strategies. Participants will learn how to build a strong brand, leverage digital marketing, and create meaningful local partnerships to grow their business in a rural setting.
Topics Covered
✅ Building a Strong Brand Identity
✅ Leveraging Digital Marketing for Rural Businesses
✅ Social Media & Online Presence
✅ Networking & Local Business Promotion
✅ Marketing to Visitors & Tourists
Interactive Elements
✔️ Mini Marketing Plan Activity: Participants will outline key marketing strategies for their business
✔️ Live Q&A: Ask questions about rural marketing and branding challenges
✔️ Downloadable Resource: A marketing checklist for small-town businesses
Time & Format
📅 Duration: 1.5 - 2 hours
💻 Format: Live webinar with recorded replay available
📜 Certificate: Digital Certificate of Completion for attendees
Event Five
Selling Online: E-Commerce & Digital Strategies
Session Overview
This workshop is for product-based businesses, artisans, and tourism operators who want to sell online, expand their digital presence, and maximize revenue through e-commerce and digital sales strategies. Participants will learn how to set up an online store, integrate secure payment systems, and leverage social media for sales.
Topics Covered
✅ Setting Up an Online Store
✅ Online Payment Systems & Secure Transactions
✅ Social Media & Online Sales Strategies
✅ Tourism & Experience-Based Online Sales
✅ SEO & Digital Marketing for E-Commerce
Interactive Elements
✔️ Live Website Critique: Participants can submit their websites for real-time feedback and improvement suggestions
✔️ Live Q&A: Ask specific questions about e-commerce challenges
✔️ Downloadable Resource: E-commerce platform comparison guide and checklist
Time & Format
📅 Duration: 1.5 - 2 hours
💻 Format: Live webinar with recorded replay available
📜 Certificate: Digital Certificate of Completion for attendees