
Elevate to Succeed, Innovate to Lead
Elevate & Innovate: Driving Eastern Alberta Forward
Elevate to Succeed, Innovate to Lead—this is the foundation of progress along the Veterans Memorial Highway. Whether you’re a business, investor, or municipality, Elevate & Innovate provides the insights, resources, and connections to help you thrive. From fostering emerging industries to strengthening established sectors, we champion economic growth, technological advancement, and community-driven innovation.
Join us in shaping a future where ideas turn into action, industries flourish, and opportunities are limitless.
Together, we elevate success and lead with innovation.

Event Four
Marketing & Branding in Rural Alberta: Reaching Local & Tourist Markets
Session Overview
This workshop is designed for rural business owners, tourism operators, and entrepreneurs who want to attract local customers and visitors through effective marketing strategies. Participants will learn how to build a strong brand, leverage digital marketing, and create meaningful local partnerships to grow their business in a rural setting.
Topics Covered
✅ Building a Strong Brand Identity
✅ Leveraging Digital Marketing for Rural Businesses
✅ Social Media & Online Presence
✅ Networking & Local Business Promotion
✅ Marketing to Visitors & Tourists
Interactive Elements
✔️ Mini Marketing Plan Activity: Participants will outline key marketing strategies for their business
✔️ Live Q&A: Ask questions about rural marketing and branding challenges
✔️ Downloadable Resource: A marketing checklist for small-town businesses
Time & Format
📅 Duration: 1.5 - 2 hours
💻 Format: Live webinar with recorded replay available
📜 Certificate: Digital Certificate of Completion for attendees